PINTEREST CLASSES ARE HERE

They're here! They're finally here!!! I've been working on these bite-sized Pinterest classes for almost a year, and they are finally available to anyone wanting to know more about how to market their business on Pinterest. You can go to AVE Styles Classroom and check them out right now! http://www.classroom.avestyles.com. 

I'm sharing about how to create a strong profile, how to grow your audience, how to create a good pin and how to drive traffic to your website. 

With any purchase on the website (one video or all four) you automatically get exclusive access to AVE Styles Classroom's private Facebook group where I'll offer continued Pinterest help and tips. 

If you sign up for my newsletter you'll receive three FREE videos sharing answers to the top 5 Pinterest questions from a product owner, photographer and blogger.

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Go check it out, and please share with your friends. 

Photos by Rennai Hoefer

AVE STYLES MAKEOVER

AVE Styles got a makeover! You like? This must be what Reese Witherspoon felt like when she got bangs because daaaang this feels good! I feel like I look like a hot, grown woman thanks to Alyssa Yuhas and the GO LIVE crew.

So why the change?! Well, first and foremost I wanted YOU, yes you, feel like you were coming to my house for a cup of coffee and we could bond over the beauty in life. My old site was very much focused on my portfolio and less of a space to connect with you. It was more high fashion and I wanted this to feel like Madewell - modern and yet comfortable - because that is truly my style.

I want to spend my days sharing what I am finding beautiful in life and helping you share it too. I will still be sharing Pinterest marketing tips for business owners and how to style content because I LOVE helping others share beauty too. I'm just not going to be styling as much for others anymore. 

It's funny how God sometimes takes away passions and puts new ones on your heart. I always dreamed of being a stylist, I became one and now I'm sort of letting that go. There's some sadness attached to the release, but there's excitement in me too because now that I'm focused on AVE Styles more of a blog, I know good conversations with YOU and new opportunities are in store.

I can't wait to share more of my life with you, and I hope you with me. Look around the site. You'l find a collaborations section sharing some fun sponsored posts, as well as my very own SHOP! If you want to stay in touch and get regular updates me, please make sure to add your email to the list!

How to Visually Brand Your Pinterest Profile

As a Pinterest influencer with almost one million followers and being a Pinterest ambassador, I've had the chance to teach a lot of classes about how to use Pinterest as an effective marketing tool. I've also done quite a bit of account management for brands, and one problem that I immediately identify with most of my clients is that their Pinterest profile doesn't embody the feeling and essence of the brand itself. So, I thought I share some key things that can remedy that. Before you even open your browser do these things:

1. Identify your brand colors (ex: pastel blue, pastel pink and pastel green)

2. State your brand's purpose (ex: to provide a beautiful, fun and enjoyable bath time experience for kids and parents)

3. Identify the overall feeling and emotion tied to your brand's image (ex: clean, warm, playful)

Now, open up Pinterest on your desktop computer, and follow these steps:

1. Ask yourself, what cover images currently embody the feeling, brand message and palette of your business?

2. If you identify some that don't, open up each board, click "edit," click change "cover image", and then scroll through until you find a cover image that resonates with those three things.

3.  If you're not finding an image that you feel satisfied with start searching within Pinterest for your criteria within your board category (fashion, home decor, food, etc.). For example, when working with Be Good, a kid's bath and body line, I had a hard time finding content within their boards that was clean, soft, pastel and warm - all of the qualities they want to be know for. So, for the women's fashion board I searched within Pinterest to find "pastel fashion," and then found some images that met the brand requirements and pinned them to the board. I then went back and set the cover image.

Example:

Screen Shot 2015-07-28 at 10.06.13 AM

BEFORE

Screen Shot 2015-07-28 at 11.14.12 AM

Screen Shot 2015-07-28 at 10.59.34 AM

AFTER

Extra things to double check:

1.  Do all of your titles fit or are they cut off? You want them to fit within the board pixel width and be 23 characters or less

2. Do you have too many or too few boards? The magic range I try to tell brands to aim for is between 15 and 30 boards.

3. Do your boards reflect the lifestyle of your brand? Share what the persona of your brand would eat, what spaces they would live in, where they would travel to, what they would wear, etc.

For more Pinterest tips and advice, click here. If you're in need of help setting up your Pinterest profile or strategizing your company's voice on Pinterest, you can always email me for consulting pricing. alexandra@avestyles.com.