I started AVE Styles in 2010 as a place to share my journey to achieving my dreams of working in the fashion industry. Over time, this blog and supporting social outlets became the ticket to achieving my dreams and a stepping stone to new passions. As I changed, AVE Styles changed with me. AVE Styles has now become a platform to authentically share life’s beauty, lessons and everything in between.
About Alex Vailas
I am a multi-faceted marketer and creative who over the course of my career has driven vision, storytelling, and positive business results for top brands across multiple industries including food, travel, home furnishings, automotive, grocery, beauty, and parenting. I’m an innovative collaborator whose diversified industry experience spans each part of the creative process from creator to agency to brand, understanding the unique challenges and expectations of each.
I was a leader in influencer marketing before there was even a word for it. With over 13 years of influencer marketing experience and over one million followers, I have been able to leverage my influence to create positive business results for all of my employers and brand partners without abandoning a commitment to my own story and experience. Deemed Business Insider and InStyle Magazine’s Top Pinner, Alex I have helped countless brands such as Target, Home Depot, and Coca-Cola produce digital content that creates demand for their products.
I’m also a sought-after thought leader and speaker who has been able to merge my personal experiences with her unmatched professional know-how to engage audiences authentically, giving them actionable insights and tactical steps for achieving their goals. I believe wholeheartedly that focusing on shared human experience is the key to a brand’s success, so I daily practices telling my own story through the rectangles of social never losing sight of the deeper purpose behind storytelling - human connection.
I am currently is the Senior Vice President of Brand Marketing for DYPER in Scottsdale, Arizona where I am responsible for building a generation-defining brand that aims to save the planet and reduce landfill waste through the use and promotion of plant-based diapers.
I do all of this while also raising two smart and compassionate kiddos.
QUALIFICATIONS
S K I L L S + E X P E R I E N C E
Intentionally build, maintain, and utilize strategic partnerships with top-tier brands.
Can evaluate and synthesize data from multiple marketing platforms to communicate key successes and areas of improvement, as well as inform and iterate on current marketing strategies.
A knack for being able to identify business-specific needs and problems and solve them with scalable, repeatable solutions.
Anticipate and identify consumer trends and create editorial content according to the market forecast.
Produce and market authentic and eye-catching content from conceptualization to storyboarding to production to editing.
An early adopter in the social communities of Twitter, Facebook, Pinterest, and Instagram resulting in over 1.1 million followers and 10+ years of experience in influencer marketing.
Build, grow and empower diverse and talented teams to execute content and marketing strategies.
Initiate, monitor, and maintain relationships with media outlets through the creation and dissemination of press releases.
Comprehensive understanding of Shopify and Klavyio.
Strong understanding of social media, email, paid social, and Google Analytics.
Strong knowledge of WordPress and Squarespace CMS platforms.
Extensive understanding of copyright, licensing, and FTC guidelines for content production.
Able to utilize Slack, Asana, and G-Suite products for cross-collaboration and daily project management.
Able to manage budgets, create project estimates, and handle bookkeeping using Quickbooks and Sheets.
Working knowledge of Photoshop and other photo editing software.
C L I E N T S
Target
YSL Beauty
Walmart
Anthropologie
The Home Depot
NFL
Minute Maid
Coca-Cola
American Express
Revlon
Glamour
Carter’s
Bed, Bath & Beyond
Airbnb
Starbucks
Neiman Marcus
Nordstrom
Lucky Brand
Levi’s
Cost Plus World Market
Fossil
Ralphs
Smith’s
Airstream
A W A R D S , H O N O R S
+ S P E A K I N G
2023 Luxury Lifestyle Award Winner
2023 Retail Fest Speaker
2023 Alt Summit Speaker
2021 Women in Leadership Speaker
2020 Altitude Summit Panelist
2019 Altitude Summit Panelist
2019 BOLO Conference Speaker
2018 Altitude Summit Panelist
2018 Living Spaces National TV Commercial
2017 Pinterest Collective
2016 Pinterest Style Council
2015 Pinterest Ambassador
Business Insider Top Pinner
InStyle Magazine Top Pinner
Huffington Post Recommended Pinner
Altitude Summit Speaker 2014, 2015, 2016, 2017
Haven Conference Speaker 2016, 2017
Arizona Storytellers Project Speaker 2017
WIPA SF Speaker 2017
Conference 12 Speaker 2017
Mom 2.0 Speaker 2015, 2016
BlogHer Food Speaker 2016
Blink Conference Speaker 2015
WIPA AZ Speaker 2015
P R E S S
Huffington Post
Business Insider
Glamour Magazine
Pregnancy & Newborn
Elle Decor
Better Homes & Gardens
Sunset Magazine
Rue Magazine
Domino Magazine
Design Sponge
Glitter Guide
InStyle.com
MarthaStewart.com
Martha Stewart Weddings.com
Style Me Pretty
The Arizona Republic
Fox News Arizona
AZ Family TV
Home Depot Contributor
Anthropologie Contributor
EDUCATION & EMPLOYMENT HISTORY
E D U C A T I O N
Bachelor of Interdisciplinary Studies Emphases in Business & Communications
Arizona State University / Tempe, AZ / Graduated 2006
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W O R K E X P E R I E N C E
Senior Vice President of Brand Marketing / DYPER™ / July 2021 - Present / Scottsdale, AZ
Primary Responsibilities
Co-creating and leading DYPER's brand marketing strategy alongside Founder and CEO, Sergio Radovcic
Leads the brand story, positioning, visual identity, and voice to help define and teach across multiple channels and boost brand engagement with potential and existing consumers.
Develops, maintains, and distributes monthly marketing calendars including key brand stories, culture moments, and promotional cadence
Manages and develops overall content strategy to drive affinity to the brand and add value to consumers
Manages various contractors and agency partners across channels (e.g. creative, content, influencer, design, and copywriting)
Defines and manages our social media presence at a channel strategy level
Works closely with media agencies and internal teams to establish KPIs and measure campaign effectiveness
Defines DYPER's influencer strategy and oversees the internal and external agency teams for the execution of influencer partnerships
Acts as the voice of DYPER for PR and media opportunities
Identifies key brand sponsorships, partnerships, and events to participate in with activation & outreach
Inform strategies about how to disrupt the markets we are operating in
Marketing Director / Juniper Print Shop / September 2020 - July 2021 / Mesa, AZ
Significant Accomplishments
Broke the Black Friday sales record with a 232% sales increase during a global pandemic.
Maintained a ROAS of 5x on ad spend.
Rebranded Juniper and all communications to create a cohesive, well-branded experience.
Increased Q1 sales by 45% without any sales promotions or new product roll-outs to leverage.
Launched an affiliate program on Shareasale and RewardStyle.
Brought our company's email click-through rate to over 8% and maintained an industry average open rate of 20.9%.
Primary Responsibilities
Manage team and cross-functional partners to devise and execute ongoing product launches and collaborations across multiple channels to create a streamlined customer experience.
Maximize messaging to achieve marketing goals by partnering closely with the Creative Director, CSX, and Product teams.
Create and maintain strategic industry partnerships with similar target customers in order to increase product and brand visibility.
Lead and manage email strategy from performance and creative perspectives.
Empower the Social Media Manager to launch holistic campaigns and celebrate the Juniper customer.
Partner with Customer Care and Creative Director to address customer feedback and responses in every customer touchpoint.
Continually access the competitive landscape while continuing to innovate marketing storytelling.
Continually assess and streamline marketing processes to drive efficiency.
Work with the Content Marketing Manager to integrate customer insights and behavioral data into holistic marketing strategies.
Lead and develop a team of professionals with the goal of achieving a best-in-class marketing strategies.
Creative Director / Roadtrippers / November 2018 - September 2020 / Remote
Significant Accomplishments
Instrumental in the launch, growth, and nurturing of the Roadtrippers Creative Community
Helped to establish the Roadtrippers Content Studio
Oversaw, established art direction, execution and brought to completion 17 videos and hundreds of images.
Was instrumental in achieving the company’s target goal of 60% gross margins.
Primary Responsibilities
Responsible for the complete and comprehensive oversight of all works including conceptualization, pitching, storyboarding, production planning, hiring, budgeting, and on-location logistics.
Responsible for communicating the project scope, creative guidelines, and maintaining the brand values, messaging, and visual standards, offering feedback throughout the process.
Grow and nurture a growing community of content creators including subject-matter experts, photographers, filmmakers, bloggers, influencers, and cinematographers to guide the best possible storytelling.
Influencer Relations Manager / August United / September 2017 - October 2018 / Tempe, AZ
Significant Accomplishments
Employed extensive knowledge of Pinterest strategy and brand management to bring additional value to our clients.
Leveraged relationships and personal connections to onboard new clients including Fox Restaurant Group.
Directly responsible for over $150,000 in annual revenue.
Successfully increased Ralph’s influencer network by almost 300%.
Successfully managed over $300,000 in revenue across a diverse group of clients.
Primary Responsibilities
Conceptualized and tailor influencer marketing campaigns to meet the needs of our clients, including the identification of the right partners.
Art direction, conceptualization, production, and execution of styled brand content to meet the needs of the client as well as adherence to project messaging and visual standards.
Conceptualized, organized and executed experiential marketing strategy, influencer experiences, and events for clients that aligned with overarching project goals.
Reported to clients on project KPIs, analytics, successes, and opportunities for improvement.
Content Creator / Social Influencer / AVE Styles / March 2010 - Present / Chandler, AZ
Significant Accomplishments
Early adopter in Twitter, Facebook, Pinterest and Instagram social communities with over 1.1 million followers and a reach of 10 million.
Initiated and maintained relationships with top media outlets resulting in high profile features in top magazines.
Conceptualized, art directed and executed image assets for social campaigns that brands later developed into extended print and larger digital campaigns as a result of their success.
Taught and consulted on effective marketing strategies to over 5,000 people at top conferences such as Altitude Summit, BlogHer & Mom 2.0.
Primary Responsibilities
Conceptualized, art directed, and executed brand stories and visual content for partners that would perform well on social media and lead to consumer responses such as sales.
Anticipated and identified consumer trends and created editorial content according to the forecast, resulting in positive business results for brand partnerships.
Became a trusted brand partner through identifying and pitching business-specific needs and comparable solutions.
Alex and I began our work together when she was at August United and she quickly became an extension of my team. She balances creativity with strategy and helped us not only define our influencer strategy but help us determine the stories we wanted to tell through them, by brand. Over time, she and I quickly found that we both believed in the same type of marketing - strategic brand partnerships, engaging storytelling and experiential marketing (in a non-traditional source). We became a duo; identifying likeminded brands for Fox Restaurant Concepts to partner with and creating ways that would help connect those brands to our followers. She is quick, clever and not a wallflower. She isn't afraid to speak up and she's an incredible asset around any roundtable.
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Lauren Keeton, Director of Digital Marketing Fox Restaurant Concepts