Original Content Creation

Last week, I shared a brand film for Lone Flag, and in my post I mentioned that I would elaborate more on my decision to move to art direction and original content creation.

There's nothing I love more than creating beautiful imagery. I love it more than shopping for someone or rummaging through a closet. In fact, my love for creating beautiful images is truly what made me want to be a stylist. Since I don't live in the fashion capital of the world (pretty far from it, actually), I've become a jack of all trades in regards to styling. It sure has given me a load of experience, but it has also shown me what my heart beats for.

When this little thing called Pinterest was created and my following grew, tons of doors started to pop open with brands and magazines I had always dreamed of working with. I soon realized that my curatorial eye and my ability to know what men and women want was my unique strength. So, now here I am, a tastemaker and a stylist...Pretty cool, but this past spring I found myself struggling to figure out how to bridge the two together. I knew I always wanted to style original content for Pinterest campaigns, but no one was really buying the idea.

Flash forward to now, an original idea is SO valuable. And now more than ever people are using Pinterest to purchase things and dream about their future. Creating fresh content to increase brand awareness and go viral is a serious business, and it's the business I'm in. SOOooo...When my powers (styling and social media marketing) and Alejandra's powers (a cinematography and photography) combine...We are able to offer a one stop shop for brands to boost their presence through film, well-styled imagery and original content for their blogs, Instagram feeds and Pinterest accounts. Captain Planet needs to watch out!

Lone Flag was the perfect brand to work with because they knew their mission and their style, but being brand new they needed to get the word out. Follow their blog to see the original content Ale and I created and captured. You'll also see some of the pretty photos here in this post and on Ale's blog. If you follow me on Pinterest you'll also get to see more of our unique content. I hope you enjoy it, and I hope you check out Lone Flag's shop. They have AMAZING gifts for the holidays and every day.

Photography by Imaginale Design Art direction by AVE Styles

Desert Rendezvous

View More: http://jasminestar.pass.us/desert--rendevouz

Game changer. That's what this project is to me. A career-shifting, game-changing, spirit-awakening styled shoot with incredible talent and passion.

Last September I became a mom. I added another role to my life and made the balancing act of work and life even harder. It has taken me a year to get the hang of things, and along the way I think my styling has suffered. At the end of this past spring I found myself taking projects simply to keep my portfolio fresh and make it appear that I'm still busy. Let me tell ya, that is the WRONG reason to approach anything. Though others may not notice, I promise you will look at your work and feel dissatisfaction if you take jobs for those reasons.

View More: http://jasminestar.pass.us/desert--rendevouz

drset

Fast forward to June, my dear friend Alejandra Vidal asked me to be a part of a brand project for...wait for it...Jasmine Star! I said yes within seconds. If you don't know Jasmine Star's work and haven't read her blog you will now and you can thank me later. She's one of the most REAL and sincere people I have ever met. She is a dynamic speaker, writer and photographer that gets to work with dream brides every day.

View More: http://jasminestar.pass.us/desert--rendevouz

As Alejandra and I began to plan and flesh this story out using the amazing power of Pinterest, the character and personalities of the models came to life. I was able to visualize what they would eat, drink and say. I knew what kind of music he would listen to and what she would throw on for the day. My simple task of styling morphed into art direction. Soon enough we added a prop stylist (Misha West) because we knew this project needed that kind of attention to detail. Of course, hair, makeup and a kick butt location were all figured out, and then the day came that Alejandra and Jasmine captured the story through motion and photography. More than that they captured the feeling of the moment.

View More: http://jasminestar.pass.us/desert--rendevouz

dr2

You guys, this was a game changer. Watch the video and you'll see what I mean.

Desert Rendezvous with Jasmine Star from Ale Vidal - Imaginale on Vimeo.

I was never good at math, but here's an equation that I will always calculate before I decide to accept a project. Passion for the subject + Plenty of planning + Great team = Beautiful work

View More: http://jasminestar.pass.us/desert--rendevouz

dr8

This styled shoot elevated Jasmine's brand even further. Seeing her pictures makes me feel something, and it makes me want to feel it all of the time. All I can say is, a new chapter has begun. You can definitely count on seeing more art direction from me and more motion from Alejandra. As for Miss Jasmine, well, that girl is on FIRE as Alicia Keys would say.

To read Alejandra's experience with the project, click here. To read Jasmine's experience, click here.

View More: http://jasminestar.pass.us/desert--rendevouz

Photography by Jasmine Star // www.jasminestar.com Cinematography & Video by Imaginale Design // www.imaginaledesign.com Art Direction & Styling by AVE Styles // www.avestyles.com Prop Stylist: Misha West // www.mishawest.com Modeling by Jess Lenstrohm and Black Johansson of Agency AZ // www.theagencyaz.com Make up by Stephanie Neiheisel of SN Makeup // www.snmakeupartist.com Hair by Kim Cornwell Clothing provided by Frances Vintage // www.francesvintage.com Location (Jennifer Bush) // www.chateaustudiophotography.com

View More: http://jasminestar.pass.us/desert--rendevouz