PINTEREST FRIDAY - PIN DESCRIPTIONS
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In recent years, I have spent more of my time updating Instagram instead of this blog, but I’d like to change that. This is the one place where all of my content is truly mine, easily accessible, and searchable. My goal is to be a resource for you and always has been, so it’s time to get back to it! So, I’m starting with a popular topic of conversation on this blog - Pinterest.
Every Friday I have been sharing Pinterest tips for FREE on Instagram to help small business owners, and I’d like to share these tips here with you as well. You can access all of the past tips in my IG stories highlights, but I’ll spend time building them out for you on the blog.
Today, we’re talking Pinterest descriptions. Here are some key things to keep in mind when writing for Pinterest:
Write how someone searches Pinterest. When people search on Pinterest, they start their search at a very high level. Users are looking for inspiration, and they are usually beginning their customer journey on Pinterest. Many Pinterest searches consist of 1-3 words. Though you might assume much of your Google SEO knowledge applies to Pinterest, it’s kind of a different animal. When people search for a product on Google they are often more ready to purchase and further down the funnel. They tend use more terms in their search and be more specific. So, identify the high-level, key search terms that are relevant for your product (ex: short hair tutorial, short hair ideas, short hairstyles, short curly hair ideas, short hair trends, 2021 short hair), and include them in your description and pin title.
Cut the fluff, get straight to it. Your TOV and your language should try to solve the consumer’s problem immediately and get straight to the point. This isn’t Instagram…They are on a hunt for inspiration and information. Don’t talk like a brand, talk like their BFF. Spill the tea and don’t sugar coat it.
500 Characters. You have 500 characters to tell someone all about your pin. You can include a mix of hashtags to help you do this as well and save characters. You can use up to 20 hashtags. Try to use all of the characters to give you the best advantage, but don’t force it.
Describe what’s in the pin. If you’re stuck on what to say, talk about what is in the photograph and the destination you are leading people to with your pin (story pins may not have a destination). Talk about the colors, the textures, the materials, the cost, the company, the quality, the ease, the destination, etc.
Don’t use the same description for all of the pins. Don’t use the same pin description for all of the pins you are sharing to promote a single post. Change it up so that you increase your likelihood of reaching people.
That’s it for this week! Make sure to check back next Friday for more tips!
