IT'S MINE

Love comes in many forms and fashions, and for a limited time so does the look of Diet Coke. There is beauty in diversity, and soon, for a limited time, you will be able to take your pick of 12 oz. Diet Coke glass bottles that are each unique in their own way just like you and me. Diet Coke is has been my go-to soda for years. It's the only soda I crave, and I love that I don't have to feel guilty about the calories. Everyone's Diet Coke experience is unique to them, and I'm showing you mine through my other love, fashion, as part of Diet Coke's IT'S MINE campaign.

I gravitated toward this bottle because of how vibrant it was. It looks as if it's dripping wet from a rainbow, and so I immediately thought of this chiffon dress I have. It embodies the abstract art of the bottle and the silk chiffon moves effortlessly in the wind. I can't wait for spring and summer so I can wear it as a dress alone, but for now I have styled it with a long white sweater to create the illusion of separates. 

One color that I am looking forward to wearing more of this spring is lavender. I know that pale pink seems to be the "it" color, but in keeping with the pastel trend, lavender is more complementary to olive skin. And just like I love the specs of lavender in my floral blazer, I loved the hue on the Diet Coke bottle too.

But the reality is it's still winter, so one of my go to outfits is this rust, knit turtleneck paired with classic jeans. This bottle of Diet Coke feels SO me because it too has this rusty hue along with mint green. It's almost like an old lucky penny you always keep with you. If you come into my home you'll find these colors everywhere. 

So, what bottle is uniquely you? Share how you would put together your own IT'S MINE look with Diet Coke in the comments below and you could win your very own Diet Coke IT'S MINE style kit including a unique IT'S MINE bottle and one of my wardrobe must-have's for the ultimate look. The content will be open until February 10, 2016. A winner will be declared in the comments below on February 11, 2016 at 12pm MST and notified by email. 

Photos by Rennai Hoefer.

Diet Coke + CFDA + Target = Fashion Dream

How crazy would it be to win $10,000.00, have Zac Posen, Cynthia Rowley and L'Wren Scott choose your design and then have it manufactured and sold in Targets across the nation?! What a dream come true? Well, it happened to one lucky guy named Gustavo Alonso. This is the winning design of the Diet Coke CFDA Young Designer Challenge in honor of the Diet Coke can's new makeover.

I must say that I really want that t-shirt AND I really want that coat dress.

Seriously, that has to be a dream come true for a young 25 year old artist. Check out the video below to see the famous designers give kudos to the winner.

Two weeks ago, you had the chance to use Pinterest to enter to win a trip to New York Fashion week. And today, we're still celebrating the pretty new look of Diet Coke by giving away more 12 packs of the tasting beverage.

To win, just tell me what you think of the Diet Coke can makeover? In or out?

Win a Trip to New York Fashion Week

New York City Fall Fashion Week is the biggest fashion event in the U.S. hands down! So, of course, it is my DREAM to one day be there for all of the shows and rub shoulders with my favorite designers. What if I told you that dream was handed to me on a silver platter - or rather on a silver can of Diet Coke? Well, it was, but baby girl Evjen has decided to make her due date happen at the VERY same time. Don't even get me started on HOW tragic this is to me. I'm holding fast to the truth that my baby girl will be better than any fashion event in my lifetime, but it's not the easiest to swallow. haha.

BUT, just because I can't go that definitely doesn't mean YOU can't. In fact, if your dream is the same as mine you can make it a reality by entering into a contest to win a trip to Fashion Week and an invitation to Glamour Magazine and Diet Coke's Live event where you will be able to rub shoulders with major fashion designers like Zac Posen, Cynthia Rowley, and L’Wren Scott. YEP! No lie! Here are the dets...

DIET COKE'S TAKE ME TO NYC CONTEST

Diet Coke has been a huge supporter of the fashion industry, and this year is no exception. To celebrate Diet Coke's new look, they teamed up with The Council of Fashion Designers of America (CFDA) and Target  to launch the Diet Coke Young Designer's Challenge where young designers have a chance to design a graphic that celebrates Diet Coke and have it sold in Target stores. What an awesome opportunity, no? PLUS, they'll have their designs judged by Zac Posen, Cynthia Rowley, and L’Wren Scott. So, they are extending the celebration to YOU by giving you a chance to win a trip to the unveiling of the winning design and obviously that means fashion week.

SO, how do you enter???

1. Using your new found addiction to Pinterest, create a fall style board showcasing FOUR of your favorite fall looks for this coming season. You can check mine out to see an example. With each look you add to your board put the hashtag #takemetoNYC in the details section for each pinned item along with your description.

2. Repin the gorgeous and now permanent new look of the Diet Coke can from Diet Coke's Pinterest board and add it to your fall style board, http://pinterest.com/dietcokeus/.

3. You have until August 18th to enter the contest via Pinterest. Four winners will be selected to attend the September 5th Glamour/Diet Coke event and flown to NYC for Fashion Week. =)

It's THAT easy! Don't miss your chance to win your DREAM trip! AND, to make sure there are no sore losers, I also have 10, yes TEN, 12 packs of Diet Coke ready to give away to those of you that enter. SO.....create a board and then leave a comment with a link to your board in the comments section of this post OR tweet me a link to your board, @alexevjen. Good luck!

*This post has been sponsored by Diet Coke*