Pinterest 101 Class with Bloguettes

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We all know that Pinterest is a mega force in the social media world. In fact, it's the 3rd largest social platform and it's only 4 years old (Facebook is 10 and Twitter is 8). Pinterest is also responsible for 43% of e-commerce referral traffic. That's a BIG slice of the pie for being only four years old! If you are a small business owner or blogger looking to have a strong social presence you definitely need to be on Pinterest, but what to do with your account is another question. How do you grow a following? How do you get people to repin your images? How do you get traffic back to your site? Those are the questions everyone is asking, and those are the questions I'm going to answer at my Pinterest 101 class with the Bloguettes.

Be there! Register here!

Date: Wednesday, November 12th Time: 6pm to 8pm Place: Wela Creative Studio (7147 E. Rancho Vista Drive, Ste. B37 in Optima Camelview) Cost: $35

I hope you can make it! It's going to be a lot of fun!

Smoke & Shadows

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Happy Halloween! In honor of the spooky holiday my dear friends Ale Vidal, Stephanie Neiheisel and I decided to create a shoot around the idea of smoke and shadows featuring this to DIE for dress by Fame & Partners. View More: http://imaginale.pass.us/smoke

The most glamorous ghoul of them all is a vampire. They are always depicted as wealthy - living in castles, wearing intricate jewelry and sporting bad ass black hair. With the golden details of this unique top over a slim, satin black dress - Stephanie portrayed a vampire living among the smoke and shadows of darkness.

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Rarely as a stylist and art director do I get to be theatrical with my concepts. Instead it's always creating to sell something or someone. In some ways what I do with commercial styling can be see more as smoke and mirrors over something like this. Obviously, thought and planning went into the concept, outfit and makeup for this shoot. Sometimes with "lifestyle" shoots they can appear "effortless," but in reality they are just the same amount of effort - sometimes it's even MORE planning. Doing that as a profession day in and day out can take a tole on your perception of reality causing high expectations of myself and for others.

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The world of content creation and Pinterest is a world of smoke and mirrors. Though a lot of the imagery can be achieved on your own much of it can't. My advice is to always remember that a lot of the content is purely inspirational and creates a dream world like television. Take it with a grain of salt. Don't let it kill you! (mwahahahahaaa). But seriously...don't let it suck the life out of you like a vampire.

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Photography by Ale Vidal Styling and concept by A.V.E. Styles Makeup, hair and modeling by Stephanie Neiheisel Dress from Fame & Partners

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How to Look Web-Cam Ready

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In one week I'll be presenting about Pinterest strategies for hundreds of stylish bloggers and business owners for Alt on Topic. I couldn't be more excited to share my Pinterest knowledge, but I'm so nervous about giving a talk online. I've never done it before, and I am just praying I don't have any technical difficulties. One thing that has crossed my mind is what I should wear and how I should dress for my talk. Let's be honest, web cameras make everyone look terrible. Whenever I see my face using Skype and Facetime I just try to look away because I feel like the wide angle distorts my face a bit. After thinking about what to wear and how to impress for my presentation, I decided I needed some help in the makeup department. I asked my dear friend, Stephanie Neieheisel, to show me how to create a face that is web-cam ready, and we thought this would be great advice for all of you too! You can check out the video below, and don't forget to subscribe to her YouTube channel for more makeup tips!

Of course, makeup isn't the only thing that can help you make a great impression. Check out my latest eBay guide sharing accessory tips to help you look great for an online date. And, if you're interested in attending this one day webinar head on over to Instagram to win a ticket to Alt on Topic.

DIY Credenza & Chalk Art

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For three years I've known I wanted to build a "fauxdenza" in our kitchen. When I saw the DIY originally on The Brick House, I knew it was the perfect solution for our insanely long wall in the kitchen. We have a 1950's ranch home that lacks storage, and this credenza would not only serve as a decorative bar, but as a place to store placemats, napkins, vases and other nicknacks that you collect over the years. credenzabeginning2 credenza1

We started with Ikea kitchen cabinets. We bought four of them to span 10 feet. We chose the matte white doors (your cheapest option) and followed the shopping list on The Brick House's blog (below). We followed the installation instructions and asked my father-in-law to help Ryan since the cabinets are pretty heavy and the process is time consuming.

FAUXDENZA (from The Brick House)

Dimensions: 10′ long x 13-1/2″ deep x 33″ tall

Materials from Ikea:

8  -  Applad Doors (15 x 18″) 4  -  Akurum Wall Cabinets (30 x 18″) 8  -  Integral Hinge (2 pack) 2  -  Akurum Suspension Rail

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The wood we chose to float on the top and sides of the cabinets is poplar from The Home Depot. The top is one continuous piece of wood that was cut to size by the lovely people at Home Depot. It was stained with Minwax's golden oak and sealed with Minwax's clear satin finish (also found at The Home Depot).

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We had our friend Mason install the wood because he is a professional handyman, and we had one shot at fitting the wood.

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Such a long piece of furniture calls for a large piece of art work. We decided chalk art would complement the rustic quality of the wood. Chasing Paper makes a stickable chalk paper that was easily to apply. You can see the process in the photos below.

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We simply measured the area, cut the paper and stuck it to the wall.

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For the chalk art I asked my friend Katie Sterbenz to create a custom drawing of the verse in Acts that says, "They broke bread in their homes and ate together with glad and sincere hearts." I thought it was the perfect message for the kitchen because that's what Ryan and I really want our home to be all about - a place to enjoy community and celebrate the great things God has done.

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Katie used a transparency and overhead projector to help her. She used several different sized chalk pens to draw everything. You can purchase this print (in a smaller size) for your home and others when you visit her Etsy shop.

You can see how incomplete everything was without the wood on the shelves and the wood around the art. We had Mason create a frame for Katie's piece with the same poplar wood. We stained it with the golden oak color to match the credenza.

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Speaking for Alt on Topic: Making Money in a Changing Media Landscape

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I'm SUPER excited to tell you that I will be speaking for Alt on Topic this coming October!!! YAY! I had a blast speaking about Pinterest Strategies this past June for Alt Summer with Rachel of Handmade Charlotte (read all about it here). Well, I'm back at it and offering the same class for Alt on Topic, which is all available online! Woohoo! All you have to do is register and then I'll see you in cyber space! It's a one day online workshop focusing on the following topics: Pitching to Brands, Transparency and Authenticity in Integrated Editorial, Instagram Marketing and Pinterest Strategies. You get ALL of that for only $80! That is one heck of a deal!

Date: October 24, 2014 Time: 9 AM PST - 2 PM PST Where: Online Who: Click here to see the line up.

Not sure if you have $80 to spend on this? You can enter to win free registration for you and TWO BFFs right now! The contest is open until Monday. Click here for details!  PS You better say you are more excited about Pinterest Strategies!

Photo by Red Poppy Photo