Art Direction & Styling Consultations

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Sometimes all you need is a little direction and inspiration to get you on the right path. Recently, I have been providing art direction and styling consultations for clients that need help honing in on the specific elements to use in their photo shoots and films. That could be defining a setting such as a garden or a tree house or it could be the right dress or outfit to wear...It's the summation of details that makeup the visuals in a photo, and using Pinterest I help clients decide what direction to move in. This year I have had the opportunity to art direct and style brand films for some outstanding clients thanks to Ale Vidal. Her partnership over the past year has been incredible. I'm so thankful for her talent and friendship. Check out three films below to see how my consultations have played out in motion.

JOCELYN CASEY DESIGN - Jocelyn is a very talented interior designer who resides in Phoenix, Arizona. Her home looks like it's straight out of Anthropologie's catalog. It even smells like the store. I worked with Jocelyn and Alejandra to define the specific visuals that would enhance the story and connect the viewer to Jocelyn on a personal level.

Jocelyn Casey Design from Ale Vidal - Imaginale on Vimeo.

"The process of interior design is no different than life itself; profound and significant." Brand film for interior designer Jocelyn Casey www.jocelyncaseydesign.com

Film by Ale Vidal // www.imaginaledesign.com Art Direction Consulting by AVE Styles // www.avestyles.com Song: "And She Translated Into the Sky" // www.themusicbed.com

SANDRA BLUDAU - I got to meet Sandra almost three years ago through Promise Tangeman. She is a beautiful soul with a beautiful face to go with it. I worked with Sandra and Ale to dream up the feminine elements that would enhance the elegant brand she has established for photographing high school seniors. Soft pastels, light fabrics and a dreamy garden are just some of the details that went into her brand film. Watch it and fall in love with the beauty.

Twelfth Element from Ale Vidal - Imaginale on Vimeo.

"I am young. I am free. This is me. This is my element." Brand film for Sandra Bludau Photography showcasing her high school senior experience - Twelfth Element // www.sandrabludau.com

Film by Ale Vidal // www.imaginaledesign.com Art direction consult Alex Evjen // www.avestyles.com Location/House: Whitney Schones // www.homesbyestate.com Hair: Justin Arrellano // www.facebook.com/jarrebeauty Makeup: Lucy Gonzalez (instagram: @lolalavern) Model: Rachael Bobjak

AMANDA HOLLOWAY - Amanda is an amazing senior photographer and business woman. She offers a wonderful workshop experience complete with styled shoots. I had the opportunity to do on-site styling for her workshop. Her high school senior models were flown in from all over the United States, and brought a suitcase full of clothing options. She had me narrow down what they should wear based on what they brought with them. It was a really fun experience spontaneously styling her subjects.

Kitchen Sink Workshop Reel from Ale Vidal - Imaginale on Vimeo.

To learn more about pricing and booking a consultation, please email me.  alexandra@avestyles.com

Production of Lexi Arielle's Brand Film

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View More: http://lexiarielle.pass.us/phoenix
View More: http://lexiarielle.pass.us/phoenix

I've styled many bridal shoots, but this is the first time I have ever styled and art directed one for motion to reflect a brand. This time I had a client to make happy, Lexi Arielle, and I had a cinematographer trusting me to deliver for her client. You'd think the added pressure would hinder creativity, but it actually pushed me to aim for excellence like never before. This is the project I am proudest of to date. I am proud because I made my clients happy, and I am proud because I didn't just pick out the clothes, I art directed this piece to the very detail of putting streamers in a tree. So, what's the process for something like this?

To start, Ale Vidal, did a great job walking Lexi Arielle through a consultation process where she gained a better understanding of Lexi's ideal client and personal style. Ale shared her findings with me, and from there I spent a lot of time looking at Lexi's website and Pinterest boards.

Lexi Russell Brand Highlight Film   Pinterest
Lexi Russell Brand Highlight Film Pinterest

Once I had a good understanding of her style I began a Pinterest board and defined the color palette. Choosing the palette is everything for a shoot. It's what ensures cohesion. Ivory and peach were the dominant tones with bits of gold and lavender. It was the perfect pastel palette, and also in line with a lot of spring trends right now.

View More: http://lexiarielle.pass.us/phoenix
View More: http://lexiarielle.pass.us/phoenix

Claire Pettibone was the wedding dress collection that personified Lexi's client the most. Mariee Gallery is the only place to get those dresses in Arizona, so, of course, I went there. Knowing that we wanted to see motion in the bride's hair a soft, touchable hair style was important. However, braids and twists are quite popular right now, so Amber Tillinghast did an excellent job marrying the two together. Gold crowns are becoming a new trend in the bridal industry, and this one from Mignonne Handmade provided the touch of metallic to enhance the color palette and romantic quality of the bride. Soft, natural makeup was exactly what the bride needed, and Azure Shaffer did an excellent job executing it using peachy tones to reflect the palette. I couldn't find a veil that was the right shade since the dress had a peachy color, so instead we just draped peach tulle over the bride. No other accessories were needed (no shoes and no other jewelry).

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lexiweb10
View More: http://lexiarielle.pass.us/phoenix
View More: http://lexiarielle.pass.us/phoenix

Lexi loves natural settings, so we chose The Farm at South Mountain to be our backdrop for the whole shoot. The Farm balances rustic elements with elegance and grace. Not to mention, they were wonderful to work with and believed in the vision of this film.

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lexiweb2
View More: http://lexiarielle.pass.us/phoenix
View More: http://lexiarielle.pass.us/phoenix

Ale and I worked on defining two scenes that would show a lot of movement. Ale had a genius idea of streamers and then I thought a swing wrapped in flowers and vines would be fun. Hilary Lamb did an amazing job with the florals, cake and bouquet. Mary Claire and I got nice and tan hanging a bagillion streamers.

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lexiweb7

I relied on the groom's styling to bring an approachable quality that was important to Lexi. Navy complements peach well and is a perfect spring and summer choice for men.  The navy blazer paired with a chambray delivered a casual yet dressy combination. Stone colored pants are always classic and still formal enough for a farm wedding. As spring is in full force, floral ties are becoming popular. I really wanted to use this opportunity to showcase how men can embrace this feminine print in a masculine way. Dapper and Dash was kind enough to lend us one of their ties, and Two Guys Bowties sent us a wooden lapel pin to further accessorize. A wooden lapel pin was our take on a boutonniere.

View More: http://lexiarielle.pass.us/phoenix
View More: http://lexiarielle.pass.us/phoenix
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lexiweb6

Once the faux wedding was planned, I made sure Lexi was styled perfectly to match. She loves maxi skirts and happened to have a pretty white one in her closet. The fabric moved so well for the video! Her peach top went along with the color palette and she added small, layered gold necklaces to bring in the metallic element.

View More: http://lexiarielle.pass.us/phoenix
View More: http://lexiarielle.pass.us/phoenix

This project couldn't have happened without an amazing team and contributors. Lexi photographed everything beautifully. If I was getting married again this would definitely be a dream wedding and Lexi would be the perfect photographer. Make sure to watch the brand film that Ale Vidal created. She really made the romance between Agency AZ models Kelsey and Daniel believable. Click to watch the film.

Credits: Brand film for photographer Lexi Arielle www.lexiarielle.co Film: Ale Vidal // www.imaginaledesign.com Fashion Styling & Art Direction: Alex Evjen // www.avestyles.com Models: Daniel Markus and Kelsey Groetken from The Agency AZ //www.theagencyaz.com Venue: The Farm at South Mountain // www.thefarmatsouthmountain.com Make-up: Azure Shaffer // www.artistrybyazure.com Hair: Amber Tillinghast // www.facebook.com/pages/Grateful-Head-Hair-Studio/116426275086567 Floral Styling & Cake: Hilary Kramer // www.hilarylambphoto.blogspot.com Assistant: Mary Claire Cook www.maryclaire-photography.com Wedding gown: Mariee Gallery // www.marieegallery.com Bridal Accessories: Mignonne Handmade // www.mignonnehandmade.com Bow Tie: Dapper & Dash //  www.dapperanddash.com Lapel pin: Two Guys Bow Ties // www.etsy.com/shop/TwoGuysBowties

Lexi Arielle Brand Film

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I am so proud to share this beautiful brand film created for Lexi Arielle Photography created by Ale Vidal. This is the third brand film that I have not only had the chance to style, but art direct as well. It is incredibly dreamy and romantic. Watching it makes me feel giddy and wish that I could be a bride all over again. Tomorrow I'll share the artistic process and images, but for now just enjoy the film.

Lexi Arielle Photography from Ale Vidal - Imaginale on Vimeo.

Brand film for photographer Lexi Arielle www.lexiarielle.co

Film: Ale Vidal // www.imaginaledesign.com

Fashion Styling & Art Direction: Alex Evjen // www.avestyles.com

Models: Daniel Markus and Kelsey Groetken from The Agency AZ // www.theagencyaz.com

Venue: The Farm at South Mountain // www.thefarmatsouthmountain.com

Make-up: Azure Shaffer // www.artistrybyazure.com

Hair: Amber Tillinghast // www.facebook.com/pages/Grateful-Head-Hair-Studio/116426275086567

Floral Styling & Cake: Hilary Kramer // www.hilarylambphoto.blogspot.com

Assistant: Mary Claire Cook www.maryclaire-photography.com

Wedding gown: Mariee Gallery // www.marieegallery.com

Bridal Accessories: Mignonne Handmade // www.mignonnehandmade.com

Bow Tie: Dapper & Dash //  www.dapperanddash.com

Lapel pin: Two Guys Bow Ties // www.etsy.com/shop/TwoGuysBowties