Wedges

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This year's perfect summer shoe is a platform wedge sandal in a brown, beige, tan or khaki.

They look great with skinny jeans, wide leg trousers, dresses and shorts. They also go with every color in your wardrobe.

This past weekend I got a pair of Born wedges that are THE most comfortable shoes I think I've ever owned.

If you're on a tight budget Target has some cute options for $29.99.

However, I think these shoes will take you pretty far this year and next, so you may want to consider investing in some of the ones shown here.

Calvin Klein Nikole, Jessica Simpson Gemy, Diane Von Furstenberg Opal, Charles David Karaoke

What is in a name?

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I recently showed my work in a gallery space for Downtown Phoenix's First Friday Art Walk, and someone asked me why I named my styling business AVE Styles. In that moment it dawned on me that I've never shared the origin of my business name. AVE is actually my initials - Alexandra Vailas Evjen. What's extra special is that before I was married my initials were AEV. It's pretty neat that I've been able to keep these same letters as part of my identity, and now they are arranged in an even better way.

A lot of people do think that AVE stands for Avenue. I purposely left out the periods in my initials to lead people to the thought of an avenue.  When someone knows their style they have a specific fashion direction that they are headed with their choices. I really want my clients to know and embrace their style.

The word "Styles" was chosen over something like fashion because style is something that evolves over a lifetime. Fashion refers to the here and now.

So, there you go. =)

 

Branding by Promise Tangeman

Happy Birthday AVE Styles

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One year. I can't believe one year has passed since I took a leap of faith and went part-time at my PR job to pursue the fashion industry and start AVE Styles. AHHH!

What a year it has been?!! I am SOOO proud of myself!!! It sure has been scary - worried I would fail, that I wouldn't be good at styling, etc. But since my leap of faith, I really can see now how God has placed such amazing people in my life to help this dream come to fruition. Through family, friends and industry relationships, I've been able to really grow, create beautiful styled shoots, style individuals and, honestly, come completely alive.

It hasn't been easy at ALL, and I've worked mostly for free up until this point. (Yep, free. You just have to pay your dues in this industry). I worked three jobs most of this past year - sacrificing time with friends and family. I'm now down to two jobs that I LOVE LOVE LOVE.  Working with Promise and working on AVE Styles.

I'm not really sure what's next for me. Just jumpin' on as many opportunities to network and create as I can. haha.

I love sharing my journey with you guys. Thank you for your support! And...If you have a moment, my birthday wish is for every person that reads this to tell one person about AVE Styles.

Much Love,

Alex